CLIENT: SIMPLETAX
We developed their website to beat their competition
THE BRIEF
Simpletax Accountants provide financial and accountancy services for hundreds of clients in Ireland and abroad.
They asked for our help in designing them an attractive website that would compete with their primary competitors. So we did serious research.
The website we designed in HTML5 is not only faster than their competitors’ but we implemented strategies to track lead behaviour precisely.
PLAN OF ACTION
We prepared a plan to help solve their core problems:
- To develop a beautiful, functional website
- To implement consistent branding
- To setup Hotjar and view traffic actions
- Setup automated emails
- Run Google advertising
We proceeded to implement these core actions – and we increased their conversions by 300%.
THE RESULTS
Setting up Hotjar allowed to us to identify where most of the drops were occuring on the site – enabling us to optimise the visitor journey.
Average page durations increased by 50%, meaning the visitors to the site were more comfortable with browsing.
With an advertising budget of 5% of sales, we directed 50 new clients within 2 months towards Simpletax.
We’ll have a quick chat about your problem and comprehensively discuss what exactly we can do to help.
Once we talk with you about your problem, we then provide a quotation or estimation on the cost.
Before moving onto the next stage, we request a deposit (typically 50%) to get started.
After we have a clear understanding of your problem, we would typically engage in research and prepare a project brief with you – so that we are all on the same page.
The brief will usually describe the task on hand and what is included in the quoted price.
We will then proceed to execute the brief, within the agreed time-frame.
For smaller projects, we typically skip the briefing stage and engage straight into the task.
Before the final submission to clients, we require the remaining amount to be paid, upon which we release the final product.
Of course, we also go through any light changes or adjustments needed throughout the process. You can simply view our price guide to see what costs are incurred for larger adjustments.
SERVICES EMPLOYED
Here’s some of the key services we provided for the client
Web Design & SEO
From developing a new website to managing their day to day technical needs, we upgraded their online status.
Online Advertising
We ran campaigns on Google Ads primarily, tweaking the CPC to reach a desired 5% COS for lead acquisiton.
Maintenance
We setup tracking tools to observe visitor behaviour, taking appropriate measures to boost conversions.
Graphics & Illustration
We designed and promoted attractive posters, infographics and banners for use throughout their site.
SEE MORE OF OUR CASES
How we made an impact on our clients' business
IMK Law
We developed the online presence of one of Ireland's leading immigration law firms, boosting their conversions.
Saburritos
One of Ireland's long established Tex-Mex chains. We developed their brand aesthetics for a new location.
Lunar Homme
We developed the clothing designs for an Irish urban menswear brand - garnering the attention of celebrities and sports stars
WE WILL ELEVATE YOU TO NEW HEIGHTS
To compromise on good design is to lose out on business. Be on top of your competition. Let us be the powerful ally that you deserve.